Article Details
Scrape Timestamp (UTC): 2024-02-28 12:04:50.097
Source: https://thehackernews.com/2024/02/building-your-privacy-compliant.html
Original Article Text
Click to Toggle View
Building Your Privacy-Compliant Customer Data Platform (CDP) with First-Party Data. In today's digital era, data privacy isn't just a concern; it's a consumer demand. Businesses are grappling with the dual challenge of leveraging customer data for personalized experiences while navigating a maze of privacy regulations. The answer? A privacy-compliant Customer Data Platform (CDP). Join us for a transformative webinar where we unveil Twilio Segment's state-of-the-art CDP. Discover how it champions compliant and consented data use, empowering you to craft a holistic customer view and revolutionize engagement strategies. What Will You Learn? Why Should You Attend? Twilio Segment's State of Personalization Report reveals a compelling truth: 63% of consumers welcome personalization, provided it stems from directly shared data. However, the phasing out of third-party cookies, the advent of privacy-centric browsers, and stringent regulations like GDPR have left businesses pondering how to personalize effectively within a privacy-first framework. Don't Miss Out! In an age where data privacy and compliance are not just buzzwords but imperatives, mastering the ethical management of customer data is crucial for businesses striving for excellence. Circle your calendar for "Building Your Privacy-Compliant Customer Data Platform (CDP) with First-Party Data." Secure your spot now for an enlightening session you can't afford to miss! ⚡ Free Risk Assessment from Vanta Generate a gap assessment of your security and compliance posture, discover shadow IT, and more.
Daily Brief Summary
A transformative webinar will introduce Twilio Segment's privacy-compliant Customer Data Platform (CDP) designed for managing first-party data.
The webinar aims to educate on balancing personalized customer experiences with strict adherence to privacy regulations.
Twilio Segment's State of Personalization Report indicates 63% of consumers are open to personalization based on directly shared data.
The termination of third-party cookies and new privacy-centric browser technologies are pushing businesses towards privacy-first personalization strategies.
The session will address how to navigate and comply with stringent data protection laws such as GDPR, while maintaining effective personalization.
Businesses are urged to attend to learn about ethical customer data management and to stay competitive in an environment where data privacy is mandatory.
Attendees will be offered a complimentary risk assessment from Vanta to check their security and compliance status.