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PwC on securing AI: building trust, compliance and confidence at scale. Buckle up to innovate at speed, says PwC. Sponsored Post As AI spreads across the enterprise, so too do the security and compliance risks. Regulations are evolving, risk postures are shifting, and organizations must find a way to innovate responsibly without slowing down. Watch the video now to learn how PwC is helping clients secure AI with confidence and agility. Youtube Video Alex Cherones, Managing Director at PwC, warns that failing to take a proactive approach leaves organizations behind the eight ball. AI is now embedded throughout the software supply chain, he says, and ignoring its vulnerabilities would be like "leaving the front door open all night." Malicious actors are already using AI to automate attacks at scale, so the only answer is to secure AI systems from the outset. Marianne Olsen, Director at PwC, agrees that trust is the foundation of successful AI adoption. "If AI isn't secure, compliant and well-governed, adoption stalls," she says. "When security is built in from the start, teams can innovate at speed and with confidence." PwC helps clients embed governance frameworks and compliance controls early, making the secure path the easy path. Large organizations face particular challenges maintaining consistent governance across geographies and business units. Olsen says the key is to create clear, flexible guardrails that serve as principles rather than rigid prescriptions. That paves the path to innovation while still offering protection Cherones notes that PwC supports clients at every stage of their AI maturity, from establishing security offices to scaling agent-based workflows for automation and cost reduction. One of the firm's priorities is enabling continuous compliance, using accelerators to give organizations real-time visibility into their compliance posture. "What once took months can now take minutes," he says. Both partners agree that strong security can become a competitive advantage. Being able to prove that AI systems are secure and compliant can be the difference between winning business or gaining regulatory approval. As Olsen puts it: "Security isn't a brake, it's a seatbelt. It lets you move faster, but you know you're protected while you're doing it." Sponsored by PwC.